How
does your media product represent particular social groups?
I
addressed the specific needs of my target audience as I included all of the
bands which they named as their favorites. I did this because these are the
indie-rock artists they are most interested in so this means that my 3 target
audience individuals will all be attracted to my magazine and will cater for
all of their needs as they are re interested in indie-rock music which is
relevant and helpful information for the creating of my magazine. The target
audience said they needed to read that their favorite bands were included as
they would not be attracted to a magazine which did not include anything about
the music they are interested in as they were not interested in reading about
people they do not know.
Definition
of a social group: A social group is a collection of people who
interact with each other and share similar characteristics and a sense of
unity. A social category is a collection of people who do not
interact but who share similar characteristics.
Social
groups I have tried to address in my work:
1.Concert
goers
2.Teenagers
3.Indie-rock
listeners
4.Female
readers
To accommodate the social group ‘concert
goers’ I made sure I included aspects in my magazine which applied to them. I
did this by including information about live music and upcoming concerts/tours
by the bands I had included in my magazine. This was so I attracted the
attention of this social group as I believe my target audience is made up of
the majority being concert goers due to the atmosphere of indie-rock concerts
as it is always very upbeat and enjoyable. I think my magazine would attract
the attention of concert goers because it include in-depth information about
their favorite artists which would catch their eye as they must be very
passionate about their favorite artists as they go to many concerts performed
by the and take part in things like mosh pits showing them to be ‘die hard’
fans.
To
accommodate the teenagers I made sure the appearance of the magazine is very
easy to follow and easy on the eye as this will attract the attention of a
teenagers. I did this by using appropriate colours
and text to ensure this attracted teenagers to my magazine as I think the
majority of my target audience is made up of the social group ‘teenagers’. This
will bring a lot of promotion and selling to my magazine as I have made it look
good instead of boring as a boring magazine would turn away the teenage
audience as their young minds get bored easily. I also made sure the content
text was not too complicated so it was very straight forward and easy to
understand. This was so the teenagers wouldn’t start reading it, not
understand, and then drop the magazine, with it being easy to understand the
teenagers are able to read it as they would prefer something they do not really
have to think about too much to understand it.
To
accommodate the social group ‘indie-rock listeners’ I made sure I included a
lot of information and key bands from the music genre to attract them to the
magazine straight away. I included a lot of indie-rock bands on the front page
of the magazine in bright red letters which inform indie-rock listeners and
readers to easily see the bands which are going to be included in the magazine.
The use throughout the magazine of the different indie-rock band names would
attract the social as these are the bands they are most interested in and
listen to so they will be attracted to reading more about them. On the contents
page I included a lot of pages which include articles on the bands I have
mentioned to allow an even more chance of attracting the attention and audience
of indie-rock listeners as my target audience is made up entirely of this
social group. I have also made sure I accommodate this social group as I have
dressed the models included in my images in a way which would attract the
attention of this social group as this is the expectation of their own
clo0thing style as the majority of indie-rock listeners dress like the artists.
have
also addressed the social group of female readers as my target audience is made
up of many females who are into the music genre sure to the very good looking
band members of indie rock bands. I have supplied this social group with
several images of very good looking male models who are dressed very smartly.
This catches the attention of female readers as they are attracted to the very
good looking man on the front of the magazine. They continue to be provided
with images of attractive young men when they turn to the contents pages and
the double page spared also, attracting them to tread the whole of my magazine.
I have also included a female model in the images who dressed like the female
audience of my target audience would be expected to dress so this attracts them
to reading
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